WhaleFin Rebrands to S.BLOX for Sony’s Crypto Exchange Transformation | Finance Magnates
Sony Corporation is preparing to launch a cryptocurrency
exchange subsidiary by transforming the local trading platform WhaleFin, which
it acquired last year.
According to a press release today (Monday), WhaleFin has
been rebranded as S.BLOX Co. The subsidiary aims to collaborate with Sony
Group’s other businesses to enhance its crypto trading services.
The rebranding effort includes a redesigned user interface
and the introduction of a new mobile app aimed at improving user experience, as
stated in the release. However, the specific launch date for the S.BLOX crypto
exchange has not yet been disclosed.
Initially, the entity behind the crypto trading platform was
DeCurret, a Japanese exchange acquired by the Japanese subsidiary of
Singapore’s Amber Group in 2022. In August 2023, Sony’s wholly-owned subsidiary
Quetta Web Co. took over the platform, according to a 2022 press release.
Public Blockchain Development
Sony has been actively expanding its presence in Web3. In
the previous year, Sony Network Communications, a division of the conglomerate,
partnered with Japanese blockchain firm Startale Labs to develop Sony’s own
public blockchain network.
Regarding leadership of the new crypto exchange, Sota
Watanabe, founder and CEO of Startale Labs, mentioned on Monday that Startale’s
external director will head Sony’s initiative, without elaborating further.
In addition to its crypto ventures, Sony has also shown
interest in non-fungible tokens (NFTs). The company filed a patent last year
for more versatile use of NFTs as in-game assets, which it has branded as
“super-fungible tokens.”
Sony Corporation is preparing to launch a cryptocurrency
exchange subsidiary by transforming the local trading platform WhaleFin, which
it acquired last year.
According to a press release today (Monday), WhaleFin has
been rebranded as S.BLOX Co. The subsidiary aims to collaborate with Sony
Group’s other businesses to enhance its crypto trading services.
The rebranding effort includes a redesigned user interface
and the introduction of a new mobile app aimed at improving user experience, as
stated in the release. However, the specific launch date for the S.BLOX crypto
exchange has not yet been disclosed.
Initially, the entity behind the crypto trading platform was
DeCurret, a Japanese exchange acquired by the Japanese subsidiary of
Singapore’s Amber Group in 2022. In August 2023, Sony’s wholly-owned subsidiary
Quetta Web Co. took over the platform, according to a 2022 press release.
Public Blockchain Development
Sony has been actively expanding its presence in Web3. In
the previous year, Sony Network Communications, a division of the conglomerate,
partnered with Japanese blockchain firm Startale Labs to develop Sony’s own
public blockchain network.
Regarding leadership of the new crypto exchange, Sota
Watanabe, founder and CEO of Startale Labs, mentioned on Monday that Startale’s
external director will head Sony’s initiative, without elaborating further.
In addition to its crypto ventures, Sony has also shown
interest in non-fungible tokens (NFTs). The company filed a patent last year
for more versatile use of NFTs as in-game assets, which it has branded as
“super-fungible tokens.”
Read More:WhaleFin Rebrands to S.BLOX for Sony’s Crypto Exchange Transformation | Finance Magnates